Shopify Store Builds & Theme Customization
Shopify · Liquid · JavaScript
Storefront builds and theme customization across every eCommerce engagement to date — custom sections, checkout tuning, and payment integrations.
Also in the toolkit
Shopify & WordPress work.
Alongside React/Next.js product work, Loai has 50+ Upwork projects and 24+ independently-built WordPress sites — Shopify storefronts, WordPress/ Elementor builds, and the performance work most agencies skip.
S
Shopify
Custom storefronts, theme edits written directly in Liquid/JS/CSS, and payment gateway integrations.
- ▸Theme customization
- ▸Payment integrations
- ▸Product & collection templates
W
WordPress
Elementor builds, WooCommerce stores, and headless WordPress paired with React, plus performance and SEO work.
- ▸Elementor & WooCommerce
- ▸Headless WordPress
- ▸Speed & technical SEO
Projects
Storefronts & sites shipped.
Kodiak Fitness Center
WordPress · Elementor Pro
Multi-location gym brand site with a pre-sell landing page that turned a "coming soon" page into a working membership funnel before launch.
Phil & Lee's Homes
WordPress · Elementor
Home builder site matched precisely to an existing brand system, including a conversion-focused post-contact "Thank You" flow.
Syslo Ventures — Agency Site
WordPress · Elementor
Marketing agency's own site and campaign pages — including the 16s → 1.2s performance rebuild below.
Proof, not a promise
16 seconds to 1.2. Here's what that's worth.
Syslo Ventures·Marketing agency, WordPress/Elementor rebuild
visit site →BEFORE16.0s
AFTER1.2s
Full page load, homepage — PageSpeed Insights / GTmetrix, mobile throttled
01
Image pipeline
Full-res uploads → compressed, responsive WebP
02
Render-blocking assets
Synchronous head scripts → deferred & minified
03
Caching
None configured → full-page + CDN edge cache
04
Plugin bloat
Site-wide scripts → trimmed to what each page uses
Why this is a revenue number, not a vanity metric
Google's mobile UX research puts bounce probability at roughly +90% when load time goes from 1s to 5s. Applying an 80% drop-off at the 2-second mark to a site running at 16 seconds means most traffic never saw the page at all.
// back-of-envelope, using the business's own numbers
$ 1,000 monthly visits, 80% leave by second 2
→ at 16s: ~800 of 1,000 visits bounce before the page is usable
→ at 1.2s: those 800 visits become reachable
$ even a modest 3% conversion on the newly-reachable traffic
→ ~24 additional leads/month, previously invisible to the funnel
// illustrative math based on a common industry bounce assumption — always validate against real analytics before quoting this to a client.
Have a Shopify or WordPress project? Let's talk.